More Than Just a Game: the Business of Sports
Upcoming dates (1)
Schedule
July 25– August 6
All times shown in central time.
Format
In-person
Cancellation Policy
Badger Precollege reserves the right to cancel classes when necessary, including those for which enrollment numbers are not sufficient, or those for which a highly qualified instructor is unavailable. In the case of course cancellations, we will be happy to help you choose an alternative course. If no acceptable alternative is available, we will refund any tuition paid, minus any non-refundable application fees or deposits.
Program
Summary
Students will explore topics such as sports marketing, consumer behavior, ticket and sponsorship sales, broadcasting, social media, communications, public relations, event management, merchandising and community relations. Along the way, they will investigate how sports influence culture, entertainment, fashion trends, community identity and social change. As students explore the sports industry through the lens of UW–Madison's academic programs and professional pathways, they will gain exposure to a wide range of related fields, including business, marketing, communications, journalism, public relations, event management, sports media and entrepreneurship. Students will learn about the education, skills, and experiences that prepare professionals for careers across the sports industry while examining emerging trends and opportunities shaping the future of the field. Throughout the course, students will apply their learning through individual and group projects, real-world case studies and a culminating project that challenges them to analyze and present solutions to issues within the sports business industry. By the end of the course, students will have developed a broad understanding of how sports and business intersect, gained valuable insight into potential college majors and careers, and discovered the many ways professionals contribute to the success and impact of sports organizations, events and communities.
Student profile
Important dates
Application deadlines
Application opens: Jan. 12, 2027
Deadline: Apply by May 1, 2027
Tuition deadlines
The first half of tuition is due by May 15. The second half of tuition is due by June 1.
More Than Just a Game: the Business of Sports
Course #: 2020-C-PREC-2020-28-PREC
For registration assistance: 608-890-3260
Schedule
July 25– August 6
All times shown in central time.
Cancellation Policy
Badger Precollege reserves the right to cancel classes when necessary, including those for which enrollment numbers are not sufficient, or those for which a highly qualified instructor is unavailable. In the case of course cancellations, we will be happy to help you choose an alternative course. If no acceptable alternative is available, we will refund any tuition paid, minus any non-refundable application fees or deposits.
