Business in Action: Exploring Majors, Careers and Innovation
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Program
Summary
From launching startups and managing investments to analyzing data and leading teams, what career opportunities await within the diverse world of business? Business influences nearly every aspect of our daily lives, from the products we buy and the technology we use to the financial systems, supply chains, and organizations that power the global economy. This course invites students to explore the dynamic world of business while gaining insight into the array of academic disciplines, majors, and career pathways available through the Wisconsin School of Business at UW–Madison. Through case studies, real-world examples, discussions, guest speakers, and interactive activities, students will investigate how businesses solve problems, make strategic decisions, manage resources, and create value for customers and communities. Along the way, students will develop a foundation in core business concepts including leadership, innovation, finance, marketing, operations, technology, and entrepreneurship. Students will explore a wide range of business majors and fields of study, including Accounting, Actuarial Science, Entrepreneurship, Finance, Investment and Banking, Human Resource Management, Information Systems, Management, Marketing, Operations and Technology Management, Real Estate, Risk Management and Insurance, and Supply Chain Management. Through exposure to these disciplines, students will learn how different areas of business work together to support organizational success and drive economic growth. As they examine industries ranging from finance and technology to healthcare, sports, retail, real estate, and consulting, students will gain insight into the knowledge, skills, and educational pathways needed for a variety of business careers. Through hands-on applications of business concepts and exploration of real-world business challenges, students will discover how professionals use data, creativity, leadership, communication, and strategic thinking to solve complex problems and shape the future of organizations. By the end of the course, students will have developed a broad understanding of the business world, gained exposure to UW–Madison business majors and career pathways, and acquired practical experience applying foundational business principles. Whether interested in starting a business, leading an organization, analyzing financial markets, developing innovative technologies, or managing global operations, students will leave with a clearer understanding of the many opportunities available within the world of business.
Student profile
This course is well suited for students who are interested in learning how this subject connects to future educational and professional possibilities. Students will explore related fields of study, academic pathways, and career opportunities.
Important dates
Application deadlines
Application opens: Jan. 12, 2027
Deadline: Apply by May 1, 2027
Tuition deadlines
The first half of tuition is due by May 15. The second half of tuition is due by June 1.
